Conventional wisdom holds that the best way to get a job is to determine who you want to work for, and go after them in a proactive way. Statistically, more jobs are found this way than by answering ads.

Generating leads is crucial to your career marketing campaign. The first step is to get attention. Your career coach can guide you to prepare your list of target companies and their executives. Almost all of the traditional means of getting attention can be enhanced by using an online portfolio.

In today's job market, employers want to hire people who make them feel they are getting more for their money. They aren't looking for run-of-the-mill talent. They want people who come across as motivated high performers who will go the extra mile for them.

Presenting the employer with an impressive online career showcase instead of an ordinary resume is one of the best things you can do to help them form an impression in their mind that you are an extraordinary talent. There may be an overabundance of labor, but extraordinary talent is always in short supply.

If the employer has current or potential needs in your areas of expertise, the high quality image you project will help to create interest in talking to you.

When you call, you can determine areas of mutual interest and arrange for a telephone or personal interview.